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[택배] 매거진B (영문판) Magazine B, 매거진비
발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
05월호 정기발송일 :
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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※ 몰스킨 이벤트 종료되었습니다. 

 

현재 정기구독 주문시 2019년 5월호 (76호) 부터 발송됩니다. 

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)




About the Issue

 

Welcome to the 75th edition of B.

I remember a conversation I had with my friend about a couple of years ago, instigated by the question: “What does it mean to live well?” The conversation soon circled around the topic of wealth, or plausible indicators of a wealthy life, yet neither of us could agree with the notion that fashion, cars, watches, or smart gadgets were the factors that determined the quality of one’s life. In the end, we concluded that the times have changed—that now, our bodies determine our standards of living, not our possessions. It goes without saying that it’s not about weight or muscle mass. It’s more about how much time and money we can afford to spend on taking care of our bodies. If how a person spends excess resources and time determines their lifestyle, today’s society recommends that we invest in the health of our bodies and minds rather than in our cynical tastes. Preferences and styles can be imitated to a certain degree after a few quick glances, whereas a healthy life is impossible to fake, which is why it may just be the ultimate form of luxury.

After a recent business trip to Los Angeles, I’vebeen able to add more weight to this argument.I had noticed some signs a couple of years back, but this time, the wellness business sector of the trend-sensitive city seemed fully ripe. The most sophisticated and stylish of people were found in front of healthy cafés, juice bars, and fitness studios instead of areas packed with fancy boutiques or high-end restaurants. Sports-related stores were the most effervescent scenes of them all. The retail store of the Canadian sportswear brand Lululemon, the brand of this month and also the epicenter of the worldwide wellness boom, was particularly bustling with people. The customers, dressed in vibrant-colored, dynamic-patterned training outfits, seemed to have mastered a way of expressing themselves through nothing more than a holistic health and a bright attitude—explicitly the kind of culture Lululemon seeks to propagate.

While Lululemon may be unfamiliar to some, it’s hard not to notice the brand once you learn of its massive growth and impact on the market. As of 2018, Lululemon ranked fifth among sportswear brands in terms of revenue following behind big global brands like Nike, Adidas, and Puma, and in 2015, it was reportedly the world’s top fashion retail brand with sales per square foot amounting to USD 1,541. How did a Vancouver-based brand once catering only to the yoga community encroach on the world market to eventually threaten the decades-long hold of major sports powerhouses?

I’d say that one of Lululemon’s success factors is the brand’s stance, completely oblique to the traditional attitude of sportsmanship—the incitement, the combativeness. Most global sports brands deploy emphatic tones that stimulate challenge and achievement. In other words, their principles rooted in “professionalism” govern everything from their marketing to design to communication methods. Rooted in yoga, on the other hand, Lululemon’s orientation looks toward “personality,” toward individual characteristics. The brand tells you that you don’t have to look like anyone else or be intimidated by your goals. It hopes that physical discipline will settle in among the various aspects that make up your life but recognizes that everyone has a different way of achieving that. Lululemon’s apparel can be worn as sportswear, casualwear, and office wear, and such versatility is a result of the brand’s philosophy of respecting the user’s freedom.

Such philosophy is directly applied to their product development as well. Among the many expressions that describe Lululemon’s products is “naked sensation.” Rather than by style or purpose, Lululemon stores organize and display their signature pants according to the degree and sensation of tightness.

In fact, instead of specific measurements, their research lab concentrates on materializing subjective emotions and sensations through design, “rethinking the concept of performance based on how the customers feel,” as they explain. For example, some may not require as tight of support in their body as others. Lululemon, unlike other sports brands, has focused on individual experience and diversity. In a sense, they’ve honed their skills to fully satisfy a specific few rather than to convert a random mass. What’s more exciting is that they’ve announced their next step as analyzing distinct personal movements to provide highly customized products. If the brand’s successful accumulation of cult-like followers through the marriage of the yoga spirit and advanced material technology wasn’t enough, this new roadmap definitely makes us anticipate how Lululemon will rewrite its unique success story.

 

 

Eunsung Park

Content & Editorial Director


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  




    

최근호 정기발송일( 05월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



    











 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Black Stretchy Pants

The status of Lululemon’s Align Pant as seen through media reviews

 

16 Opinion

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon

 

20 Milestones

Three Lululemon locations that served as turning points for the brand

 

26 Experiences

How Lululemon designs and utilizes space to pioneer experiential retailing

 

32 Opinion

Tom Waller, Senior Vice President of Whitespace™, Lululemon

 

46 Essentials

Lululemon’s key products and their characteristics born through research and experimentation

 

52 Dialogue

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look

 

56 The Sweatlife

People who pursue wellness and their lifestyle items

 

 

 

64 Communities

Community-based wellness businesses advocating healthy lifestyles and mind-body balance

 

74 Opinion

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon

 

78 Manifesto

Lululemon’s favorite quotes propose healthy ways of living and thinking

 

81 Vision & Goals

In-store Vision and Goals sessions help establish direction and objectives

 

84 Mindfulosophy

Stories of people who have achieved physical health and mental growth by making wellness part of their lives

 

90 Sensation

 

98 Brand Story

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects

 

106 People

The corporate culture founded on Vision and Goals to encourage personal growth

 

110 Interview

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President,The Americas and Global Guest Innovation; and

Calvin McDonald, CEO

 

116 Celebration

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

118 New Wave

Sportswear brands and wellness platforms that might become the next-generation Lululemon

 

122 Blue Chip

The sportswear industry seen through stock market trends and consumption patterns

 

124 Figures

The athleisure market and Lululemon’s growth seen through numbers

 

127 References

 

129 Outro

 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 At the Airport

Travelers encountered at the Suvarnabhumi Airport

 

20 Greeting

Unique Bangkok hotels with unwavering tastes and distinctive colors

 

30 Report

The aggressive growth and expansion of Bangkok’s hotel industry

 

34 Down to Earth

Commercial spaces in Bangkok that propose healthy lifestyle solutions

 

46 Interview

Ou Baholyodhin, chief creative officer at Sansiri Public Company Limited, and Tyler Brûlé, editor-in-chief of Monocle, discuss future cities and new forms of residential environment

 

50 Hub

TCDC, the hub of designers and creative minds in Thailand

 

54 Bangkokian

Bangkok creators who express their identities with Thailand as their base

 

64 Space

Galleries and community spaces nested in Bangkok and its Old City area

 

74 City Navigation

Sociocultural characteristics and figures that shed light on Bangkok

 

82 Skyline

The historical, architectural, and economic significance of Bangkok’s skyscrapers

 

86 Districts

Walking routes in each Bangkok district that showcase the city’s various charms

 

96 On the Street

Daytime and nighttime food chats with people on the streets

 

100 Dine and Bar

Bangkok’s dining scene and nightlife attractions reflecting Thai tradition and culture

 

108 Coffee Break

A wide spectrum of coffee and dessert shops found in Bangkok

 

116 Made in Thailand

Thai brands that emanate authentic style and attitude

 

122 Communication

Thailand’s commercial design scene seen through Bangkok’s prominent agencies and their work

 

 

126 Objects

Bangkok lovers share the city’s aesthetics and their treasured collectibles from Bangkok

 

134 Discover

Places worth visiting in Bangkok categorized by interest

 

141 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Comments

Chanel’s powerful influence revealed in commentary by media

and public figures

 

14Quintessence

Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld

24At the Grand Palais

Where Chanel showcases the magic of its collections in creative renditions of Paris

 

26 Opinion

Eric Pfrunder, Chanel Image Director

 

30 Runway

Chanel’s world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection

 

36 People

Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer

 

40 After the Show

Lily Taïeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand

 

48 People

Gee Eun, creative director of YG Entertainment, and Laure HériardDubreuil, founder of The Webster

 

52 Publication

Chanel’s heritage and world view represented in art publications

 

58At Her Apartment

Chanel’s 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections

 

62Opinion

Amanda Harlech, creative consultant

 

66Personal Style

Five people speak about the joy of styling with Chanel items

 

70 Talks

Chanel described by Justine Picardie, editor-in-chief of Harper’s Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea

 

82At Place Vendôme

The Watches and Fine Jewelry boutique and other workshops located at Place Vendôme

 

86Grasse

Authenticity of Chanel perfumes preserved by Pégomas in Grasse and Olivier Polge, Chanel’s fourth generation perfumer

 

94Opinion

Lucia Pica, Chanel Global Creative Makeup & Color Designer

 

 

 

98At the Boutique & Spa

Chanel Le Marais Beauté, delivering the brand’s narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare

 

102 Creation

Chanel’s classic items featured and reiterated

 

116 Craftsmanship

Four ateliers inheriting the tradition and heritage of the Chanel legacy

 

136 Brand Story

The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brand’s influence throughout the years

 

144 Interviews

VirginieViard, Chanel Creative Studio Director, and

Bruno Pavlovsky, President of Chanel Fashion

 

150 Archive

Themes introduced in collections over the past two years

 

156 Communications

Chanel’s traditional values communicated through new media

 

158 Monsieur

Iconic men who helped Chanel expand into the men’s category

 

162References

 

165 Outro

 













 







■ Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Into the City

Six creators based in Copenhagen discuss Danish design and

Hay

 

18Opinion

Anthony Aconis, brandingexpert

 

22 Scenes

A beginner’s guide to drone terminology and regulations

 

28In Hay House

Hay’s flagship store located in Copenhagen’s largestcommercial district 

 

34Values

Six keywords and products that represent Hay’s designphilosophy

 

44Opinion

Ronan & Erwan Bouroullec,designers

 

50Collaborators

Hay’s design philosophy seen through various collaboration works

 

58Exploration

Brand orientation reflectedin Hay’s market-conceptkitchenware collection

 

66Opinion

Dan Stubbergaard, founder and creative director of Cobe Architects

70Habitat

Hay products in homes and offices of Hay lovers

 

86 Fun & Functionality 

 

96Brand Story

Hay’s growth story and its proposition of new Danish design

 

104Manufacturing

The ideal balance of quality and price achieved through Hay’s manufacturing process

 

108Headquarters

Hay’s Copenhagen office in charge of the brand’s creative side

 

112Expansion

Hay’s partnership with Herman Miller signals full-scale expansion into North America

 

114Legends

Hay’s design foundation laid by prominent designers of 20th century Denmark

 

118Interview

Rolf & Mette Hay, cofounders of Hay

 

122Figures

Denmark’s furniture market and Hay’s growth seen through numbers

 

123References

 

125 Outro













 







 

Table of contents

 

02 Intro

 

09 Publisher’s Note

 

12 Headlines

Major media reports highlighting the significance of drones

 

16Into the Market

DJI’s flagship stores built as a means to popularize new technology

 

20In the Manual

A beginner’s guide to drone terminology and regulations

 

26Opinion

Roland Siegwart, professor of autonomous systems at ETH Zürich

 

30Chronicle

The world’s first commercial drone and its design evolution

 

34Beginning

A lineup of recreational drones designed for user convenience

 

42Software

DJI’s goals seen through the specialized software in each drone model

 

48Opinion

Sangrae Jo, CEO of the online startup media platform Platum

 

52Users

People utilizing DJI products in their own individual ways

 

60Brand to Brand

Other tech products owned by DJI drone users

64Opinion

JaehwanJeong, professional aerial cinematography director

 

68Advanced

A lineup of professional drones designed to capture the most immaculate images

 

76Industry

DJI’s strong suits as testified by people in the video industry

 

84Extension

Practical uses of drones in various fields

 

100Brand Story

DJI’s growth as the “Apple of the drone industry”

 

106Insiders

Paul Pan, Product Manager at 118 DJI, and Natasha Gray, Senior Communication Manager forEnterprise at DJI

 

110Made in Shenzhen

How the development plan for Shenzhen has motivated the growth of Chinese enterprises

 

114Partnerships

DJI creates a new industrial ecosystem through partnerships

 

118In the Media

Scenes from movies, television, and commercials filmed using drones

 

122 Figures

The growth of DJI and the global drone industry in numbers

 

123References

 

125 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Publisher’s Note

 

12 The Dream Car

Admirations of Porsche and 24 their praise-worthy features

in the media

 

16 Meet the Drivers

The value of the Porsche brand as testified by the members of the Porsche Club of America

 

20 Opinion

Karl-Heinz Volz, Head of Customer Center Individualization

 

24 Personalization

Step-by-step process of custom Porsche manufacture at Porsche Exclusive

 

30 Origin

The high-performance components hidden inside the body

 

36 Engineering

Eight key elements that characterize Porsche engineering

 

44 Opinion

Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team

 

48 Attraction

The brand as experienced by Porsche owners

 

58 Lifestyle

Stylish elements found in the personal spaces and lifestyles of Porsche owners

 

64 Opinion

Alexander E. Klein, Classic Car Collection Manager, Porsche Museum

 

72 In California

The status of Porsche and the car culture in the automotive mecca of Southern California

 

86 In Tokyo

Porsche culture in Tokyo, the city of aficionados

 

104 Brand Story

Why Porsche has become the world’s most desired sports car

 

112 Porsche Design Studio

21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan

 

116 Insiders

The Porsche philosophy, people, and design defined by the insiders at Porsche

 

120 Talks

The secret to Porsche’s success as told by automotive journalists

 

124 Interview

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG

 

128 Figures

The glory days of Porsche and the scale of its current success seen through numbers

 

131 References

 

133 Outro


 













 








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