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[택배] 매거진B (영문판) Magazine B, 매거진비



발행사 :   비미디어컴퍼니
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
정기구독가 (12개월) :  95,000 원 85,500 (10%↓)
  
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* 코로나19로 인해 월간에서 비정기적 격월간지로 발행간기가 변경되었습니다.

  


  - 간기: 격월간 (비정기적 발행)

  - 1년 5회 발행

  - 기존 정기구독자는 <더 홈>을 포함한 11권의 책을 받게 됩니다.

 

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요. 

  주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.

  (고객센터 02-6412-0125~8)








About the Publication

 

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

 

 

About the Issue

 

Welcome to the 85th issue of B.

 

 

Racing toward the deadline for this issue, I took an Instagram break to let off some steam and found a post that I had uploaded four years ago. It said: “Everything feels uncertain and muddied, and we’re living in a time when predicting the future is futile. Housing prices and self-driving cars will not bring us salvation, but beauty—only beauty—can deliver us from this state of uncertainty.” From where I stand now, I half agree and half disagree with this sentiment. This year has sent the world into a swamp of uncertainty, and interest in real estate and stocks has grown more than ever. Big data, cost-effectiveness, and disposability now are key factors influencing consumption trends. Of course, the value of beauty is relative and ever-changing, so we can say that each of us finds and enjoys beauty that suits the times.

 

This issue is about Astier de Villatte, a French ceramics brand that values the essence of beauty and focuses on making beautiful products at all costs. Simply put, this brand is faithful to the idea that beauty itself can be utility. In regard to the brand’s aesthetics, people who love Astier de Villatte products say, “It’s satisfying to leave an Astier de Villatte item somewhere and just look at it,” and “It’s a beauty that feels like meditation.” What’s interesting is that the beauty they seek comes from imperfection. Astier de Villatte items are all handmade by craftspeople using techniques from the Middle Ages, so the surfaces feature curves instead of being smooth edges. The brand’s ceramics look thinner, lighter in weight, and somewhat weaker than ordinary porcelain. The brand’s signature white color of the ceramics is not consistent either, and the spots of earthen color that show through create an appearance of a delicate piece used by someone long ago.

 

The brand’s founders both come from artistic families, and they say that they never intended to pursue perfection from the very beginning. They wanted to allow imperfections and variability to capture unintended beauty in their products. This philosophy is supported by the fact that they do not hire highskilled ceramicists in their workshops. Ironically, that’s why Astier de Villatte products remained so vibrant and many people were enchanted by the brand since its establishment in 1996.

 

Amid all the products that show off their “coolness,” the rather understated Astier de Villatte product ironically stands out. Instead of luring in consumers with a lot of fanfare, The brand’s items are designed to forge an emotional bond between the user and the product. Similar is how Astier chooses locations and decorates their shops. The Astier de Villatte shop in Saint-Honoré, Paris looks like an attic or a study of a manic collector, who collects miscellaneous objects that are strewn about here and there. Storage boxes with jewelry-shaped decorations, candle lids featuring Snoopy, and scented erasers all harmonize because they are created and displayed such that beautiful things naturally attract other beautiful things.

 

“The most personal is the most creative,” said Joonho Bong, quoting Martin Scorsese when he won the Oscar for Best Director. I think beauty follows the same logic in that the most personal is the most beautiful. You don’t need a cohesive style or help from an algorithm. Whether it’s harmonious or discordant, beauty becomes complete inside each individual person’s world.

 

Eunsung Park

 

Content & Editorial Director

 


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행횟수 (연)

  격월간 (연5회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 85,500원, 정가: 95,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  




    


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행일

  

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



    











 

Table of contents

 

02 INTRO

 

08 EDITOR'S LETTER

 

12 AT THE ATELIER

The atelier where Astier de Villatte’s signature ceramic products are made in the 13th arrondissement of Paris

 

24 COLLECTIONS

Astier de Villatte’s lineups that have built up around furniture and ceramics

 

38 COMPANIONS: SETSUKO KLOSSOWSKA DE ROLA

Sculptor Setsuko Klossowska de Rola presents collaborative products made from natural materials

 

44 BRAND STORY

The growth story of Astier de Villatte, which has formed its unique world based on artistic inspiration from the past

 

56 SPIRIT

Cultural and artistic inspiration along with archiving materials that form the roots of the brand

 

66 INTERVIEW: IVAN PERICOLI

Astier de Villatte’s cofounder and designer Ivan Pericoli

 

74 INTERVIEW: BENOÎT ASTIER DE VILLATTE

Astier de Villatte’s cofounder and designer Benoît Astier de Villatte

 

82 CRAFTSMANSHIP

Craftsmanship at the SAIG printery of Paris and incense workshop on Awaji Island, Japan

 

 

92 MAP OF SCENT

Astier de Villatte’s sentimental way of naming scented candles under the theme of travel

 

96 PARIS MAKERS

Ateliers in Paris where beauty is crafted by hand

 

102 COMPANIONS: LOU DOILLON

Actress, singer-songwriter, and model Lou Doillon presents her drawing book Drawings and collaboration mugs

 

108 THE UNIVERSE OF ASTIER DE VILLATTE

Astier de Villatte shops on Rue Saint- Honoré and Rue de Tournon in Paris

 

116 ENTHUSIASTS

People who love Astier de Villatte’s unique ability to blur the line between everyday items and objets d’art

 

124 COMPANIONS: JOHN DERIAN

Collaborating artist and friend of Astier de Villatte’s two founders John Derian shares his tastes and sensibilities

 

130 CONNECTED

Long-time retail partners who share a similar worldview and outlook with Astier de Villatte

 

140 MA VIE À PARIS

Beautiful places in Paris recommended by interviewees

 

144 OUTRO


 



 







 




 







 

Table of contents

 

02 Intro

 

08 Editor’s Letter

 

12IS BALI WORTH VISITING?

Stories about Bali and Balinese culture

 

19 SURFERS IN BALI

Three surfers talk about surfing life

 

24LIVING IN THE WAVES

Creator Thai Little talks about surfingcommunities in Bali

 

34 SURF REPORT

Bali’s top surfing spots and wave types

 

39 DIGITAL NOMAD DIARY

Digital nomads discuss their lives anddecisions to settle down in Bali

 

46 WORKING REMOTELY

Bali’s top coworking spaces teeming withdigital nomads

 

57 YOGIS IN BALI

People in pursuit of a balanced state ofbody and mind through yoga in Bali

62 SPIRITUAL LIFE

Spiritual cultivation and daily practices fromtwo yoga studios

68 VIEWPOINTS

Regular sojourners to Bali talk about theirexperiences in-country

 

72 OUTLINE

An essay reflecting an intimate understanding of Balineseculture and key concepts that encapsulate Balinese society

 

82 BALINESE HOUSES

Traditional houses that embody Balinesesocial values

 

84 BALINESE CUISINE

Iconic Indonesian dishes available in Bali

 

88 NEW DESIGN PRACTICE

Five creators committed to connectingtraditional beauty with modern tastes

 

118 CULINARY VENTURES

Ecological farms and local restaurants thatrevolutionized Balinese culinary culture

 

132 LIVING IN BALI

The lives and living spaces of incomersin Bali

 

146 OBJECTS

Objects that demonstrate Bali’s artisticstyle and craftsmanship

 

154 THE ULTIMATE GUIDE TO BALI

Hot spots in six areas rich in Balineseculture

 

173 OUTRO


 













 



















 







 

Table of contents

 

02 INTRO

 

09 EDITOR’S LETTER

 

12 MADE IN HAMBURG

Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg

 

24  OPINION: ZAIM KAMAL

Zaim Kamal,Creative Director of Montblanc

 

30 IN THE SHOWCASE

Montblanc sightings in German writing instrument stores

 

36 INK BAR

Secrets behind the use and maintenance of fountain pens by Montblanc experts

 

42 CREATORS: SERANG CHUNG,JAEHOON CHOI

A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc

 

48 COLLECTORS:SEYONG PARK, THOMAS PÖTZSCH

Values of Montblanc writing tools unpacked by two collectors from Korea and Germany

 

54 CONNECTED

Signature products from Montblanc’s diverse selections

 

64 OPINION: DAVIDE CERRATO

Davide Cerrato, Managing Director of Montblanc International’s Watch Division

 

70 IN WATCHMAKER'S HOUSE

Montblanc watch factories in Villeret and Le Locle

 

78 CRITIC

Fountain pen and watch experts contemplate Montblanc today

 

82 MAKERS:STEFAN FINK,MARC NEWSON

Designer-maker and industrial designer chat about writing instrument design

 

88 INSTRUMENTAL

 

98 BRAND STORY

How one writing instrument brand became a luxury label

 

108 INTERVIEW

Nicolas Baretzki, CEO of Montblanc International

 

112 PERSONAGE

Influential historical documentswritten and signed with Montblanc pens

 

114 WRITTEN LEGACY

Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line

 

118 DEVOTED

Support for cultural arts through Montblanc pens

 

122 INTERVIEW

Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation

 

126 DIGEST

Montblanc’s brand positioning and the writing instruments market

 

132 REFERENCES

Books and films on Montblanc and fountain pens

 

135 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Rules of the Road

Etiquette for Mini drivers to follow when spotting another Mini on the road

 

14 Perspectives

Four creators talk about Mini design and value

 

18 Museum

A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections

24 Opinion

Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering

 

30 Restorer

A restoration shop shines light on how popular classic Minis are globally

 

36 In London

A travel agency that started with the idea of London city tours in Minis

 

42 With Minis

Classic Mini lovers encountered in London

 

46 Opinion

Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce

50 Milestones

Classic Mini milestone marker models of the past60 years

 

54 Buzzing

Mini owners share their thoughts on new Mini and classic models online

 

58 Engine Rooms

A look under the hoods of a classic Mini and a new Mini

 

60 Versus

Comparison and analysis of classic Mini and new Mini

 

70 In the Making

Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design

 

82 Minimizers

Mini owners from three cities talk about their lifestyles and mobility in each city

 

94 Signal

 

102 Brand Story

The story of the car born out of a socioeconomic crisis topresent a new solution for mobility

 

110 Interviews

Bernd Körber, Head of Min

Esther Bahne, Head of Mini Strategy and Innovation

 

116 Expansion

Mini explores new frontiers under the “creative use of space”motto

 

118 One Century

Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today

 

122  British Cars

British car brands with unique identities, principles, and ample charm

 

126 Figures

Mini’s history and growth in numbers

 

129 References

 

131 Outro


 













 








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