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[택배] 매거진B (영문판) Magazine B, 매거진비

발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
11월호 정기발송일 :
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
장바구니 담기 관심목록 담기

현재 정기구독 주문시 2019년 10월호 (80호) 부터 발송됩니다.  

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)

   매거진B (영문판) Magazine B, 매거진비 
   1년 정기구독 신청자 중 선착순 500분께 증정  
   B x A.P.C. 컬래버래이션 에코백 
   위 사은품 제공  
   2019-10-31 ~ 2019-12-31 

 정기구독 신청자 선착순 500명에게 매거진 8주년 기념 B x A.P.C. 컬래버래이션 에코백을 증정합니다. 

(구독 1년 연장 신청을 하시는 경우 같은 혜택을 드립니다.) 

정기구독 사은품은 따로 옵션 선택이 불가하며 컬러는 임의로 발송됩니다.

*  ​사은품 증정 : 11 1일부터 나이스북을 통해 매거진 정기구독을 신규 혹은 연장 신청하는 고객 선착순 500분께 증정 

*  ​증정기간: 사은품 소진 시까지

*  정기구독 취소 시 사은품 비용 3만원 차감됩니다.

About the Issue


Welcome to the 79th issue of B.


Biannually, B publishes a bound issue for two months, and after wrapping up one of these issues, our editorial team gets to push pause on the usual mettle-testing grind. Some vacation with family or friends, while others spend their time envisioning content for the next issues. These brief interludes make us realize that reflecting on the past is just as important as moving forward at full throttle. However, this past summer, things were quite different—our team forfeited that precious break time and continued working without intermission. The reason is because we jumpstarted a new publishing project aside from our periodicals, B and F. The first edition of this special book series, titled Jobs, released in mid-August, examines jobs, professionals, and what constitutes their mindsets in the world today, as suggested in the title. The series was conceived to redefine the concept of “profession” as we move toward an era with blurred boundaries between industries and sectors, one in which specialists and novices are increasingly being given equal opportunity to work side by side. As I mention in the introduction of this new series, “A profession is an extension of a brand story.” In other words, the unique philosophy and attitude of a professional is what evolves into a celebrated brand. Perhaps, in this light, it might be said that B has been an extended prequel to Jobs.


It was precisely the spirit of two such professionals that laid the groundwork for the Mini car brand in 1959. Today, many find it unfitting to think of Mini as just a car brand because it has risen as an emblem of design, culture, and lifestyle. The brand’s 60-year iconic mien is still rooted deeply in the very first automobile prototype. Sir Alec Issigonis, the inventor of Mini, was an engineer who considered himself a designer. Thoroughly exhausting his dual expertise in terms of aesthetics and mechanics, the Mini was born as a highly competitive car that was not just small in size, but also beautifully optimized vis-à-vis the limited space. The collaborating engineer, John Cooper, brought to the table his experience in car racing and contributed significantly to making Mini a high-performing racing car. Together, this duo demonstrated how approaching a profession with flexibility can result in significant achievement.


Personally, I am drawn to Minis because they look like faces with various expressions and emotions. A few years ago, I went to Edinburgh, Scotland on business, and seeing fleets of colorful Minis zip down cobblestone roads on an overcast day left quite an impression on me. And their agile maneuvers stood out even more against the backdrop of the dreary, dark-toned Gothic architecture. Driving alongside German cars with virtually perfect mechanical prowess, Minis were bringing color and life to the city. This effect isnot because of its size, though. It’s about the overall stylish image—even with its many curvy lines, Minis have an undeniably vivid personality whether parked or on the move, so much so that the tiny machines almost look human. In 1960s-era London, a common saying was “If you can afford a Rolls-Royce, you must drive a Mini Cooper, too.” I can only assume that this joke came about because people felt that no other car could mimic Mini’s distinctive, lively energy.


Another aspect worth mentioning is that Mini’s lively spirit was actually a product of harsh limitations and circumstances. The British oil shock triggered high demand for small economy vehicles—a history that ironically turned out to add immense positive energy to the Mini. The rather cute face we see today is deceivingly, in fact, because the car was a solution to a national crisis and not a product of prosperity. The Mini story illustrates how everything in business—not art—is contingent on being able to recognize and work within limitations whether the constraint is about money, time, physical limitations, human power, or any other resource. As we enter a new social milieu, more obstacles manifesting in countless forms will engage us. To be certain, they will encompass legislation, political and social issues that will go viral on social media, and environmental issues like the question of sustainability. They will loom large and squeeze the scope of creative endeavors. But that’s not necessarily a bad thing. Overcoming such deficiencies generates ideas that make objects and spaces effuse with humanity—the strongest force that can be overpowered by nothing else. After all, humanity is the only element that can embrace anything and everything, and Mini’s success story evinces this most authentically.


Eunsung Park


Content & Editorial Director


  매거진B (영문판) Magazine B, 매거진비



발행횟수 (연)

  월간 (연10회)

발행국 / 언어


판형 / 쪽수

    /   쪽


  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,



구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)




  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,


  경영학, 광고홍보학, 디자인학,




최근호 정기발송일( 11월호) :


  매거진B (영문판) Magazine B, 매거진비




  익월 마지막주 발행 ex)5월호 6월 발행


  발행사에서 직접 배송 ( 택배 )


  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식



  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



Table of contents


02 Intro


09 Editor’s Letter


12Rules of the Road

Etiquette for Mini drivers to follow when spotting another Mini on the road


14 Perspectives

Four creators talk about Mini design and value


18 Museum

A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections

24 Opinion

Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering


30 Restorer

A restoration shop shines light on how popular classic Minis are globally


36 In London

A travel agency that started with the idea of London city tours in Minis


42 With Minis

Classic Mini lovers encountered in London


46 Opinion

Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce

50 Milestones

Classic Mini milestone marker models of the past60 years


54 Buzzing

Mini owners share their thoughts on new Mini and classic models online


58 Engine Rooms

A look under the hoods of a classic Mini and a new Mini


60 Versus

Comparison and analysis of classic Mini and new Mini


70 In the Making

Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design


82 Minimizers

Mini owners from three cities talk about their lifestyles and mobility in each city


94 Signal


102 Brand Story

The story of the car born out of a socioeconomic crisis topresent a new solution for mobility


110 Interviews

Bernd Körber, Head of Min

Esther Bahne, Head of Mini Strategy and Innovation


116 Expansion

Mini explores new frontiers under the “creative use of space”motto


118 One Century

Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today


122  British Cars

British car brands with unique identities, principles, and ample charm


126 Figures

Mini’s history and growth in numbers


129 References


131 Outro




Table of contents


02 Intro


09 Editor’s Letter


12The Paris Way

Parisians share their experiences with A.P.C.


18 Perspective

Various thoughts by Jean Touitou and the A.P.C.


22 Opinion

Jean Touitou, founder of A.P.C.


28 The Heart of A.P.C.

A.P.C. studio and atelier as the cradle of balanced designs


34 Essentials

Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic


44 Brand within a Brand

Collaboratively produced A.P.C. quilts, sneakers, and American clothing line


52 Campaigns

The chronicles of A.P.C. campaigns reflect the brand’s aesthetic


58 Transmission

Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou

64 23 Rue Royale 75008 Paris

The living archive of A.P.C.



72 Opinion

Ezra Petronio, founder of Self Service


78 Interaction

A.P.C. continues to evolve through active explorations into a variety of industries


90 Simply Radical

Four brands seek simple answers from the core


98 Opinion

Masamichi Katayama, founder of Wonderwall


104 A.P.C. in the Cities

Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul


116 Spirit

A.P.C. enthusiasts react to the brand spirit


124 Heritage Denim

A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim


136 Brand Story

The journey of A.P.C., a brand that grows with understated designs and high quality


144 Interviews

CEO Francois-Cyrille de Rendinger

Art Director Judith Touitou


148 Headquarters

In the heart of A.P.C.’s creative DNA


152 Inspiration

The things that inspire Jean and Judith Touitou


156Denim Guide

The basic elements of the denim pant



A.P.C.’s growth in numbers


163 References


166 Outro





Table of contents

02 Intro

09 Editor’s Letter

12 In Yamagata

Yamagata factory where premium G-Shock products are made


20 Opinion

KikuoIbe, inventor of G-Shock


26 Engineering

Intensive G-Shock performance tests


34 Components

A closer look at G-Shock components


40 Technology

G-Shock’s accurate time-telling technology and durable form


42 Lineup

Descriptions of each lineup by a G-Shock designer


48 Opinion

Masayuki Hirota, editor-in-chief, Chronos Japan


54 Retail

Specialty shops that sell G-Shock watches


60 Evolution

The evolution of wearable devices from mechanicalwristwatches to smartwatches


66 They Said

Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers


70 Opinion

Shinsuke “Alex” Nakada, director of Beams


76 Collaboration

The many sides of G-Shock seen through 57 collaborative products


84 Taste

The value of G-Shock described by neuroscientist HidetoTomabechi


88 Collection

A G-Shock collector talks to about his taste and reasons for collecting


92 Customizing

The story of one customizing expert’s strong attachment to G-Shock


98 The Molded


108 Brand Story

How a bulky, plastic wristwatch became a world-famous brand


116 From the Headquarters

Stories told by those in charge of G-Shock’s performance and design

120 About Casio

Tidbits on Casio, G-Shock’s mother company


122 Industry

Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru


126 Dictionary

Wristwatch-related terms and definitions


128 Figures

The watch market in Japan and across the world in numbers along with G-Shock related figures


131 References


133 Outro





Table of contents


02 Intro


09 Editor’s Letter



Blue Bottle patrons of Tokyo


16 Opinion

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee


20 Slow Coffee

Blue Bottle’s three extraction recipes for balanced tastes


26 Mates

Baristas and roasters representing Blue Bottle’s distinctive coffee culture


30 Backstage

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés


34 Essentials

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology




TaesuIm, creative branding director of Stndrd


46 Atmosphere

Blue Bottle cafés in California bring out local cultures andquirks



Spaces that materialize the Blue Bottle brand philosophy and coffee experience



Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee


66 Atmosphere

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly


70 Café Society

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand


80 New Wave

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan




96Brand Story

The stories behind Blue Bottle’s birth and growth


104 Interview

James Freeman, Founder, Blue Bottle CoffeeBryan Meehan, CEO, Blue Bottle Coffee


112 Henry House

Henry House, the Blue Bottle Coffee headquarters in Oakland

116 Session

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees


118 Partners

Large-scale investments and acquisitions that laid thefoundation for the brand’s growth


122 Origin

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced


124 Coffee Capitals

Four cities with distinctly unique café cultures


128 Seoul

A look at Blue Bottle’s second global destination


132 Figures

Blue Bottle’s specialty coffee business and influence in numbers


135 References


137 Outro




Table of contents


02 Intro


09 Editor’s Letter


12Black Stretchy Pants

The status of Lululemon’s Align Pant as seen through media reviews


16 Opinion

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon


20 Milestones

Three Lululemon locations that served as turning points for the brand


26 Experiences

How Lululemon designs and utilizes space to pioneer experiential retailing


32 Opinion

Tom Waller, Senior Vice President of Whitespace™, Lululemon


46 Essentials

Lululemon’s key products and their characteristics born through research and experimentation


52 Dialogue

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look


56 The Sweatlife

People who pursue wellness and their lifestyle items




64 Communities

Community-based wellness businesses advocating healthy lifestyles and mind-body balance


74 Opinion

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon


78 Manifesto

Lululemon’s favorite quotes propose healthy ways of living and thinking


81 Vision & Goals

In-store Vision and Goals sessions help establish direction and objectives


84 Mindfulosophy

Stories of people who have achieved physical health and mental growth by making wellness part of their lives


90 Sensation


98 Brand Story

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects


106 People

The corporate culture founded on Vision and Goals to encourage personal growth


110 Interview

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President,The Americas and Global Guest Innovation; and

Calvin McDonald, CEO


116 Celebration

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

118 New Wave

Sportswear brands and wellness platforms that might become the next-generation Lululemon


122 Blue Chip

The sportswear industry seen through stock market trends and consumption patterns


124 Figures

The athleisure market and Lululemon’s growth seen through numbers


127 References


129 Outro




Table of contents


02 Intro


09 Editor’s Letter


12 At the Airport

Travelers encountered at the Suvarnabhumi Airport


20 Greeting

Unique Bangkok hotels with unwavering tastes and distinctive colors


30 Report

The aggressive growth and expansion of Bangkok’s hotel industry


34 Down to Earth

Commercial spaces in Bangkok that propose healthy lifestyle solutions


46 Interview

Ou Baholyodhin, chief creative officer at Sansiri Public Company Limited, and Tyler Brûlé, editor-in-chief of Monocle, discuss future cities and new forms of residential environment


50 Hub

TCDC, the hub of designers and creative minds in Thailand


54 Bangkokian

Bangkok creators who express their identities with Thailand as their base


64 Space

Galleries and community spaces nested in Bangkok and its Old City area


74 City Navigation

Sociocultural characteristics and figures that shed light on Bangkok


82 Skyline

The historical, architectural, and economic significance of Bangkok’s skyscrapers


86 Districts

Walking routes in each Bangkok district that showcase the city’s various charms


96 On the Street

Daytime and nighttime food chats with people on the streets


100 Dine and Bar

Bangkok’s dining scene and nightlife attractions reflecting Thai tradition and culture


108 Coffee Break

A wide spectrum of coffee and dessert shops found in Bangkok


116 Made in Thailand

Thai brands that emanate authentic style and attitude


122 Communication

Thailand’s commercial design scene seen through Bangkok’s prominent agencies and their work



126 Objects

Bangkok lovers share the city’s aesthetics and their treasured collectibles from Bangkok


134 Discover

Places worth visiting in Bangkok categorized by interest


141 Outro



잡지 맛보기가 없습니다.


매거진 B(한글판) Magazine B, 매거진비

매경 이코노미 Economy



동아 비즈니스리뷰(DBR : DongA Business Review)

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