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[택배] 매거진B (영문판) Magazine B, 매거진비
발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
03월호 정기발송일 :
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※ 몰스킨 이벤트 종료되었습니다. 

 

현재 정기구독 주문시 2019년 3월호 (74호) 부터 발송됩니다. 

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)




■ About the Issue


Welcome to the 73rd edition of B.

“Why don’t you cover fashion brands?” Until a few years ago, we used to get this question from readers or friends frequently. Of course, we have covered various brands of bags, shoes, and sunglasses since the inaugural edition of Magazine B, but it was only recently that we started to study brands dedicated to “fashion” in the classical sense of “high fashion” brands who play pivotal roles in leading and setting trends for the fashion industry. We became even more acquainted with fashion when we introduced MaisonMargiela and Acne Studios. But in this edition, we introduce Chanel, a brand that spans across an entire spectrum of fashion, cosmetics, and fine jewelry. We looked at the brand’s past, how it was conceived and evolved over the years, and we looked at how it currently influences all aspects of the luxury goods industry.

Nowadays, young consumers are attracted to small and distinct concept brands called “niche” brands or brands operating in the form of studios, collectives, and labs. In this context, what does it mean to talk about Chanel, the fashion empire? It is interesting to note that Gabrielle Chanel was a rebel who broke all the rules and conventions when she created Chanel in the early 20th century. First and foremost, she was not a man but a woman who designed for herself rather than for a muse. She brought modernity to fashion at a time when corsets and elaborate decorations were still all the rage. She was inspired by many things around her and used them as symbols, like the double C logo, or taking numbers like 5 and 2.55 to name her perfumes and handbags, showing how far ahead of her time she truly was.

Gabrielle Chanel was an experimentalist and revolutionist, but at the same time a romanticist. Here, “romance” goes beyond the relationship between lovers. Chanel could see objects around her with love: she drew energy from her childhood memories, the cities she visited, and new acquaintances, and then she infused this energy into her creations. Chanel as a brand is a world of tweeds, pearls, camellia, quilted patterns, lions, and many other impressionable images. In short, it is a world of symbols. This is the essence of Chanel, the legacy which Karl Lagerfeld reinterprets and reinvents as esteemed art director. Despite the stereotype of high fashion being elitist, Chanel exudes a feeling of optimistic energy thanks to the underlying spirit of founder Gabrielle Chanel—a spirit born from the creator’s sense of ownership over her own life.

I would be remiss to neglect mentioning how Chanel focuses on the monumental Métiers d’Art collections and recognizes these ventures as main drivers for future business. Through a series of acquisitions, Chanel has formed a coalition called Paraffectionthat regroups 26 maisons d’art and manufacturers specializing in crafting buttons, feathers, embroidery, goldsmithery, and hats. These ateliers are a rich source of savoir faire for Chanel, and this cultivated heritage is brought to life through the creativity of Karl Lagerfeld and the Creative Studio with each Chanel collection. Some of the artisans featured in the Chanel Métiers d’Art collections maintain a proper brand, and most of them also work with other luxury fashion houses to keep their creativity alive and remain competitive. What we witnessed, though, is that Chanel is still the same spirited pioneer it was 100 years ago, and it continues to forge new future paths for the whole industry. Chanel understands that a thriving ecosystem is vital to the success of individual brands. Through this edition, I’ve come to wonder if we’ve been overlooking the fact that the new, small brands that excite us today are flourishing in the house that heritage brands like Chanel built.

 

Eunsung Park

 

Content & Editorial Director


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  




    

최근호 정기발송일( 03월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



    











 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Comments

Chanel’s powerful influence revealed in commentary by media

and public figures

 

14Quintessence

Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld

24At the Grand Palais

Where Chanel showcases the magic of its collections in creative renditions of Paris

 

26 Opinion

Eric Pfrunder, Chanel Image Director

 

30 Runway

Chanel’s world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection

 

36 People

Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer

 

40 After the Show

Lily Taïeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand

 

48 People

Gee Eun, creative director of YG Entertainment, and Laure HériardDubreuil, founder of The Webster

 

52 Publication

Chanel’s heritage and world view represented in art publications

 

58At Her Apartment

Chanel’s 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections

 

62Opinion

Amanda Harlech, creative consultant

 

66Personal Style

Five people speak about the joy of styling with Chanel items

 

70 Talks

Chanel described by Justine Picardie, editor-in-chief of Harper’s Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea

 

82At Place Vendôme

The Watches and Fine Jewelry boutique and other workshops located at Place Vendôme

 

86Grasse

Authenticity of Chanel perfumes preserved by Pégomas in Grasse and Olivier Polge, Chanel’s fourth generation perfumer

 

94Opinion

Lucia Pica, Chanel Global Creative Makeup & Color Designer

 

 

 

98At the Boutique & Spa

Chanel Le Marais Beauté, delivering the brand’s narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare

 

102 Creation

Chanel’s classic items featured and reiterated

 

116 Craftsmanship

Four ateliers inheriting the tradition and heritage of the Chanel legacy

 

136 Brand Story

The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brand’s influence throughout the years

 

144 Interviews

VirginieViard, Chanel Creative Studio Director, and

Bruno Pavlovsky, President of Chanel Fashion

 

150 Archive

Themes introduced in collections over the past two years

 

156 Communications

Chanel’s traditional values communicated through new media

 

158 Monsieur

Iconic men who helped Chanel expand into the men’s category

 

162References

 

165 Outro

 













 







■ Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Into the City

Six creators based in Copenhagen discuss Danish design and

Hay

 

18Opinion

Anthony Aconis, brandingexpert

 

22 Scenes

A beginner’s guide to drone terminology and regulations

 

28In Hay House

Hay’s flagship store located in Copenhagen’s largestcommercial district 

 

34Values

Six keywords and products that represent Hay’s designphilosophy

 

44Opinion

Ronan & Erwan Bouroullec,designers

 

50Collaborators

Hay’s design philosophy seen through various collaboration works

 

58Exploration

Brand orientation reflectedin Hay’s market-conceptkitchenware collection

 

66Opinion

Dan Stubbergaard, founder and creative director of Cobe Architects

70Habitat

Hay products in homes and offices of Hay lovers

 

86 Fun & Functionality 

 

96Brand Story

Hay’s growth story and its proposition of new Danish design

 

104Manufacturing

The ideal balance of quality and price achieved through Hay’s manufacturing process

 

108Headquarters

Hay’s Copenhagen office in charge of the brand’s creative side

 

112Expansion

Hay’s partnership with Herman Miller signals full-scale expansion into North America

 

114Legends

Hay’s design foundation laid by prominent designers of 20th century Denmark

 

118Interview

Rolf & Mette Hay, cofounders of Hay

 

122Figures

Denmark’s furniture market and Hay’s growth seen through numbers

 

123References

 

125 Outro













 







 

Table of contents

 

02 Intro

 

09 Publisher’s Note

 

12 Headlines

Major media reports highlighting the significance of drones

 

16Into the Market

DJI’s flagship stores built as a means to popularize new technology

 

20In the Manual

A beginner’s guide to drone terminology and regulations

 

26Opinion

Roland Siegwart, professor of autonomous systems at ETH Zürich

 

30Chronicle

The world’s first commercial drone and its design evolution

 

34Beginning

A lineup of recreational drones designed for user convenience

 

42Software

DJI’s goals seen through the specialized software in each drone model

 

48Opinion

Sangrae Jo, CEO of the online startup media platform Platum

 

52Users

People utilizing DJI products in their own individual ways

 

60Brand to Brand

Other tech products owned by DJI drone users

64Opinion

JaehwanJeong, professional aerial cinematography director

 

68Advanced

A lineup of professional drones designed to capture the most immaculate images

 

76Industry

DJI’s strong suits as testified by people in the video industry

 

84Extension

Practical uses of drones in various fields

 

100Brand Story

DJI’s growth as the “Apple of the drone industry”

 

106Insiders

Paul Pan, Product Manager at 118 DJI, and Natasha Gray, Senior Communication Manager forEnterprise at DJI

 

110Made in Shenzhen

How the development plan for Shenzhen has motivated the growth of Chinese enterprises

 

114Partnerships

DJI creates a new industrial ecosystem through partnerships

 

118In the Media

Scenes from movies, television, and commercials filmed using drones

 

122 Figures

The growth of DJI and the global drone industry in numbers

 

123References

 

125 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Publisher’s Note

 

12 The Dream Car

Admirations of Porsche and 24 their praise-worthy features

in the media

 

16 Meet the Drivers

The value of the Porsche brand as testified by the members of the Porsche Club of America

 

20 Opinion

Karl-Heinz Volz, Head of Customer Center Individualization

 

24 Personalization

Step-by-step process of custom Porsche manufacture at Porsche Exclusive

 

30 Origin

The high-performance components hidden inside the body

 

36 Engineering

Eight key elements that characterize Porsche engineering

 

44 Opinion

Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team

 

48 Attraction

The brand as experienced by Porsche owners

 

58 Lifestyle

Stylish elements found in the personal spaces and lifestyles of Porsche owners

 

64 Opinion

Alexander E. Klein, Classic Car Collection Manager, Porsche Museum

 

72 In California

The status of Porsche and the car culture in the automotive mecca of Southern California

 

86 In Tokyo

Porsche culture in Tokyo, the city of aficionados

 

104 Brand Story

Why Porsche has become the world’s most desired sports car

 

112 Porsche Design Studio

21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan

 

116 Insiders

The Porsche philosophy, people, and design defined by the insiders at Porsche

 

120 Talks

The secret to Porsche’s success as told by automotive journalists

 

124 Interview

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG

 

128 Figures

The glory days of Porsche and the scale of its current success seen through numbers

 

131 References

 

133 Outro


 













 







 

 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Perspectives

Four distinct perspectives on Maison Kitsuné

 

16 Exploration

Maison Kitsuné boutiques in Paris, Tokyo, and Seoul

 

22 Opinion

Gildas Loaëc, Cofounder and Creative Director of Maison Kitsuné

 

26 Label

The origin of Maison Kitsuné, the ever-expanding music label Kitsuné

 

34 Companions

Maison Kitsuné testimonies by those who witnessed its birth

 

40 Workshops

Artists who have redefined the parameters of the brand’s visual identity

 

48 Opinion

Alice Pfeiffer, fashion journalist and sociologist

 

52 Modern Parisien

Contemporary Parisians who discover inspirations for their work and style in the birthplace of Maison Kitsuné

 

62 Club Kitsuné

The natural and flexible lifestyles of Kitsuné fans

 

74 Opinion

Masaya Kuroki, Cofounder and Creative Director of Maison Kitsuné

 

80 Campaign

The brand campaigns tell spontaneous and fluid stories

 

84 Looks

The balance between classic and quirky in Maison Kitsuné apparel

 

92 Collaborations

Collaboration networks that bolster the brand’s presence

 

100 Kitsuné Vibes

Daily communication and connections happening at Café Kitsuné

 

108 Brand Story

Maison Kitsuné’s path of expansion from music to fashion to lifestyle

 

114 Keywords

Key elements that comprise the brand image

 

116 About Preppy

Preppy style seen in social contexts of each era

 

120 Atelier

Paris and Tokyo offices of Maison Kitsuné

 

126 People

Team members of Maison Kitsuné’s offices and cafés

 

132 Founders’ Favorite

The two founders’ tastes that became the basis of the brand’s sensibility

 

134 Figures

Maison Kitsuné’s business strategies and accomplishments in numbers

 

136 References

 

137 Outro

 











INTRO

 

EDITOR’S LETTER

 

HASHTAGS

Cultural impacts of hashtags highlighted by the media

 

 

NEW GENERATION

The ways the digital native generation exploits Instagram

 

 

OPINION

Eva Chen, Head of Fashion Partnerships at Instagram

 

 

PEOPLE

Lifestyles of global influencers producing distinct and authentic content

 

 

CREATIONS

A typical content genres on Instagram offering new perspectives

 

 

OPINION

Ian Spalter, Head of Design at Instagram

 

 

PRODUCTS

Instagram’s various user- centric solutions quickly reflect community feedback

 

 

INVITATION

The IGTV launch event held in San Francisco

 

 

OPINION

Marcus Fairs, Editor-in-Chief of Dezeen

 

 

GROUNDBREAKERS

Unconventional uses of Instagram as a business platform beyond promotion and marketing

 

 

INSTAGRAMMABLES

Instagram’s influence on recognition of space, its practicality, and aesthetics

 

 

BRAND STORY

Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform

 

 

HEADLINES

Instagram’s recent one- year trajectory and future projection seen through major media headlines

 

 

DICTIONARY

Hashtags as keys to understanding these contemporary times

 

 

PIONEERS

Seven founders of powerful social media platforms that are leading sociocultural changes

 

 

CULTURE

Instagram’s internal teams and their approach to defending and guiding community values

 

 

INTERVIEW

Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram

 

 

FIGURES

Instagram’s steep growth and leverage seen through numbers

 

 

REFERENCES

OUTRO




 








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