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[택배] 매거진B (영문판) Magazine B, 매거진비
발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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1/2월호, 7/8월호는 합본입니다(연10회발행)

 

몰스킨 이벤트는 종료되었습니다.






    


현재 정기구독 주문시 2018년 12월호(72호) 부터 발송됩니다.
과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)


About the Issue

 

Welcome to the 71st edition of B.

 

Toward the end of each year, I often find myself reciting the digits of the upcoming year in my head. With less than two months left of 2018, I can’t help but get hung up on the surreal sound of the number 2019 every time I say it out loud. It’s probably because this bizarrely futuristic number—a year depicted in the movies and shows as the “future” when I was a child— is now staring right at me from my desk calendar. After all, the “future” in the 1982 film Blade Runner was the year 2019 and the “future” visited by Martyin the 1989 film Back to the Future Part II was three years ago in 2015. As someone who has made it to this distant future, I’ve come to realize that there are many forces trying to push forward and still many fighting to maintain the existing order. The disparity between the future scenes in those movies and the reality of today may be due to technological limitations orthe lack of technological commercialization, but it could also be that radical ideas not speaking to the emotional needs of humans have naturally fallen to the wayside. Through trends and progressions over time, we’ve experienced that sometimes, leading the way too fast is equally as concerning as falling too far behind.

 

In that sense, the brand of this month, DJI, is more than qualified as a brand offering “a product of the future.” Since its foundation in 2006 in Shenzhen, China, DJI has taken over 70 percent of the drone market share, surpassing all competition to reachthe top. But what’s really remarkable is the fact that their growth and development is firmly based ontheir interaction with the end users. Drones have infinite scalability in terms of technical definition, functional spectrum, and utility value. Originally developed for military purposes, drones are now used in various fields: industrial drones for agriculture and surveying, professional drones for media and film, and recreational drones for personal entertainment. DJIis lauded particularly for successfully transforming drones into popular products that users can relateto as a hobby, much like audio systems or cameras. Founder Frank Wang is a graduate of Hong Kong University of Science and Technology who persistently pursued research on automatic flight control systems to eventually turn DJI into a company with original drone technology and patents. The company is obviously rooted in technology, and they’re still very much devoted to R&D, but they have also adopted flexibility as a way to channel that intensity. As one employee said in a media interview, “DJI has always thought up ways to make it easier for more people to approach and use drones.”

 

“Easy” has become a great virtue in our time. We see more and more cases where the down-to-earth guy next door steals the limelight over the behind-the-scenes genius, where a street brand that’s not afraidto make fun of itself draws more attention than an exclusive luxury brand. DJI seems to have cleverly mastered the art of taking center stage. Read through the interviews of DJI users in this issue, and you’ll find that everyone from novice to expert expresses their satisfaction about the easy operation, simple structure, and reasonable price of DJI products. DJI’s Phantom, launched in 2013, was the first out-of-the-box drone that let users skip the assembly process entirely and start piloting right away. The Mavic, a foldable drone, and the Spark, a palm-sized mini drone, which were successively released after the Phantom, won overthe public, penetrating their way into the realm of everyday life. Another one of DJI’s key strategies was design: the neat appearances of the drones appealed to even the most non-tech-savvy people with little to no understanding of drone mechanics.

 

DJI’s success can be explained by the key conceptof “communication technique.” The reason brandslike Apple, Marvel, and Nike infallably lead the packis because they have a brand language everyone can easily understand. They are able to take serious issues like race relations or the origin of mankind and create them into intriguing visuals, or take professional sports gear and technology and turn them into a form of cultural commentary or entertainment. Looking at their products, we see that DJI has taken a similar path as well.

 

Eunsung Park

Content & Editorial Director





정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  

    




정간물명

  매거진B (영문판) Magazine B, 매거진비

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02-6412-0125 / nice@nicebook.kr)

유의사항


  

1/2월호, 7/8월호는 합본입니다(연10회발행)

 

몰스킨 이벤트는 종료되었습니다.






    









 

Table of contents

 

02 Intro

 

09 Publisher’s Note

 

12 Headlines

Major media reports highlighting the significance of drones

 

16Into the Market

DJI’s flagship stores built as a means to popularize new technology

 

20In the Manual

A beginner’s guide to drone terminology and regulations

 

26Opinion

Roland Siegwart, professor of autonomous systems at ETH Zürich

 

30Chronicle

The world’s first commercial drone and its design evolution

 

34Beginning

A lineup of recreational drones designed for user convenience

 

42Software

DJI’s goals seen through the specialized software in each drone model

 

48Opinion

Sangrae Jo, CEO of the online startup media platform Platum

 

52Users

People utilizing DJI products in their own individual ways

 

60Brand to Brand

Other tech products owned by DJI drone users

64Opinion

JaehwanJeong, professional aerial cinematography director

 

68Advanced

A lineup of professional drones designed to capture the most immaculate images

 

76Industry

DJI’s strong suits as testified by people in the video industry

 

84Extension

Practical uses of drones in various fields

 

100Brand Story

DJI’s growth as the “Apple of the drone industry”

 

106Insiders

Paul Pan, Product Manager at 118 DJI, and Natasha Gray, Senior Communication Manager forEnterprise at DJI

 

110Made in Shenzhen

How the development plan for Shenzhen has motivated the growth of Chinese enterprises

 

114Partnerships

DJI creates a new industrial ecosystem through partnerships

 

118In the Media

Scenes from movies, television, and commercials filmed using drones

 

122 Figures

The growth of DJI and the global drone industry in numbers

 

123References

 

125 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Publisher’s Note

 

12 The Dream Car

Admirations of Porsche and 24 their praise-worthy features

in the media

 

16 Meet the Drivers

The value of the Porsche brand as testified by the members of the Porsche Club of America

 

20 Opinion

Karl-Heinz Volz, Head of Customer Center Individualization

 

24 Personalization

Step-by-step process of custom Porsche manufacture at Porsche Exclusive

 

30 Origin

The high-performance components hidden inside the body

 

36 Engineering

Eight key elements that characterize Porsche engineering

 

44 Opinion

Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team

 

48 Attraction

The brand as experienced by Porsche owners

 

58 Lifestyle

Stylish elements found in the personal spaces and lifestyles of Porsche owners

 

64 Opinion

Alexander E. Klein, Classic Car Collection Manager, Porsche Museum

 

72 In California

The status of Porsche and the car culture in the automotive mecca of Southern California

 

86 In Tokyo

Porsche culture in Tokyo, the city of aficionados

 

104 Brand Story

Why Porsche has become the world’s most desired sports car

 

112 Porsche Design Studio

21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan

 

116 Insiders

The Porsche philosophy, people, and design defined by the insiders at Porsche

 

120 Talks

The secret to Porsche’s success as told by automotive journalists

 

124 Interview

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG

 

128 Figures

The glory days of Porsche and the scale of its current success seen through numbers

 

131 References

 

133 Outro


 













 







 

 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Perspectives

Four distinct perspectives on Maison Kitsuné

 

16 Exploration

Maison Kitsuné boutiques in Paris, Tokyo, and Seoul

 

22 Opinion

Gildas Loaëc, Cofounder and Creative Director of Maison Kitsuné

 

26 Label

The origin of Maison Kitsuné, the ever-expanding music label Kitsuné

 

34 Companions

Maison Kitsuné testimonies by those who witnessed its birth

 

40 Workshops

Artists who have redefined the parameters of the brand’s visual identity

 

48 Opinion

Alice Pfeiffer, fashion journalist and sociologist

 

52 Modern Parisien

Contemporary Parisians who discover inspirations for their work and style in the birthplace of Maison Kitsuné

 

62 Club Kitsuné

The natural and flexible lifestyles of Kitsuné fans

 

74 Opinion

Masaya Kuroki, Cofounder and Creative Director of Maison Kitsuné

 

80 Campaign

The brand campaigns tell spontaneous and fluid stories

 

84 Looks

The balance between classic and quirky in Maison Kitsuné apparel

 

92 Collaborations

Collaboration networks that bolster the brand’s presence

 

100 Kitsuné Vibes

Daily communication and connections happening at Café Kitsuné

 

108 Brand Story

Maison Kitsuné’s path of expansion from music to fashion to lifestyle

 

114 Keywords

Key elements that comprise the brand image

 

116 About Preppy

Preppy style seen in social contexts of each era

 

120 Atelier

Paris and Tokyo offices of Maison Kitsuné

 

126 People

Team members of Maison Kitsuné’s offices and cafés

 

132 Founders’ Favorite

The two founders’ tastes that became the basis of the brand’s sensibility

 

134 Figures

Maison Kitsuné’s business strategies and accomplishments in numbers

 

136 References

 

137 Outro

 











INTRO

 

EDITOR’S LETTER

 

HASHTAGS

Cultural impacts of hashtags highlighted by the media

 

 

NEW GENERATION

The ways the digital native generation exploits Instagram

 

 

OPINION

Eva Chen, Head of Fashion Partnerships at Instagram

 

 

PEOPLE

Lifestyles of global influencers producing distinct and authentic content

 

 

CREATIONS

A typical content genres on Instagram offering new perspectives

 

 

OPINION

Ian Spalter, Head of Design at Instagram

 

 

PRODUCTS

Instagram’s various user- centric solutions quickly reflect community feedback

 

 

INVITATION

The IGTV launch event held in San Francisco

 

 

OPINION

Marcus Fairs, Editor-in-Chief of Dezeen

 

 

GROUNDBREAKERS

Unconventional uses of Instagram as a business platform beyond promotion and marketing

 

 

INSTAGRAMMABLES

Instagram’s influence on recognition of space, its practicality, and aesthetics

 

 

BRAND STORY

Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform

 

 

HEADLINES

Instagram’s recent one- year trajectory and future projection seen through major media headlines

 

 

DICTIONARY

Hashtags as keys to understanding these contemporary times

 

 

PIONEERS

Seven founders of powerful social media platforms that are leading sociocultural changes

 

 

CULTURE

Instagram’s internal teams and their approach to defending and guiding community values

 

 

INTERVIEW

Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram

 

 

FIGURES

Instagram’s steep growth and leverage seen through numbers

 

 

REFERENCES

OUTRO




 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Impression

Kyoto seen through its scenery

 

18 Observers

Firsthand accounts on the beauty of Kyoto

 

22 Collected

Objects reminiscent of Kyoto

 

26 Overview

Sociocultural keywords and statistics that give a glimpse into the many sides of Kyoto

 

36 At Dawn

Waking up in Suiran, a Luxury Collection Hotel

 

42 Exploration

Walking courses in different areas that offer a taste of Kyoto

 

48 Coffee Culture

Kyoto’s cafés capture the ideal urban lifestyle

 

54 Dining Scene

Food industry experts describe the Kyoto dining culture

66 Local Tours

Traditional markets and bars encountered on local tours

 

72 Objects

Meaningful souvenirs picked up in Kyoto

 

74 Community

Kyoto’s tradition and originality found in communities that carry on family legacies

 

88 New Wave

New potential seen through the creators and innovators pushing local boundaries

 

96 Art Platform

Kyotographie celebrates Kyoto’s openness and respect for art

 

100 At Dusk

The Four Seasons Hotel Kyoto with a romantic nighttime garden

 

104 Understated

Colors found in Kyoto

 

112 Settlers

People from diverse origins speak about their lives in Kyoto

 

116 Harmonized

Global brands that embrace Kyoto’s unique sensibilities

 

122 Where to Go

Places to visit in Kyoto listed by different categories

 

128 References

Books with comprehensive accounts on Kyoto

 

133 Outro


 




 







Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Moments

Guest impressions of each Hoshinoya location

 

16 Opinion

Kengo Kuma, Architect

 

20 Locations

Regional charms and characteristics of the six Hoshinoya locations

 

24 Inner Space

Hoshinoya’s evolution seen through its early locations

 

36 Manual

Hoshinoya’s succession and improvement of the Japanese ryokan

 

38 Activities

Exclusive experiences of regional and seasonal beauty offered at Hoshinoya

 

40 Opinion

Deanna Ting, Senior Hospitality Editor at Skift

 

44 Global Scenes

Experts speak on luxury accommodation trends in major cities worldwide and noteworthy brands

 

50 Experiences

Lifestyle brands that share Hoshinoya’s contemporary philosophy

 

60 Opinion

Rie Azuma, Architect, and Hiroki Hasegawa, Landscape Architect

 

64 Remaking Ryokan

How Hoshinoya Tokyo recreated traditional ryokan into a contemporary genre

 

72 Omotenashi

Hoshinoya’s distinct guest service philosophy derived from ryokan traditions

 

76 Redefining Tradition

People who are redefining Japanese tradition in their own ways

 

86 Signature Dining

Head chefs of three locations reveal Hoshinoya’s culinary philosophy

 

90 Regional Essence

Japan’s regions as reflected in Hoshinoya Tokyo’s amenities

 

94 Gentle Silence

 

102 Brand Story

History of Hoshino Resorts: From a hot spring ryokan to a Japanese resort market leader

 

108 Karuizawa

The spirit of Karuizawa in Nagano, the home of Hoshino Resorts

 

110 Brand Collection

The distinctive brands that make up the Hoshino Resorts family

 

118 Untold Stories

Literary figures who found quietude and inspiration in ryokan culture

 

120 Interview

Yoshiharu Hoshino, CEO of Hoshino Resorts

 

124 Figures

Ryokan and the luxury travel market seen through numbers

 

127 References

 

129 Outro





관련 추천잡지     





매거진 B(한글판) Magazine B, 매거진비
  


매경 이코노미 Economy
  


이코노미스트
  


이코노미스트
  


리크루트 Recruit
  


    







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