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About the Publication
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brands hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.
About the Issue
Welcome to the 85th issue of B.
Racing toward the deadline for this issue, I took an Instagram break to let off some steam and found a post that I had uploaded four years ago. It said: Everything feels uncertain and muddied, and were living in a time when predicting the future is futile. Housing prices and self-driving cars will not bring us salvation, but beauty—only beauty—can deliver us from this state of uncertainty. From where I stand now, I half agree and half disagree with this sentiment. This year has sent the world into a swamp of uncertainty, and interest in real estate and stocks has grown more than ever. Big data, cost-effectiveness, and disposability now are key factors influencing consumption trends. Of course, the value of beauty is relative and ever-changing, so we can say that each of us finds and enjoys beauty that suits the times.
This issue is about Astier de Villatte, a French ceramics brand that values the essence of beauty and focuses on making beautiful products at all costs. Simply put, this brand is faithful to the idea that beauty itself can be utility. In regard to the brands aesthetics, people who love Astier de Villatte products say, Its satisfying to leave an Astier de Villatte item somewhere and just look at it, and Its a beauty that feels like meditation. Whats interesting is that the beauty they seek comes from imperfection. Astier de Villatte items are all handmade by craftspeople using techniques from the Middle Ages, so the surfaces feature curves instead of being smooth edges. The brands ceramics look thinner, lighter in weight, and somewhat weaker than ordinary porcelain. The brands signature white color of the ceramics is not consistent either, and the spots of earthen color that show through create an appearance of a delicate piece used by someone long ago.
The brands founders both come from artistic families, and they say that they never intended to pursue perfection from the very beginning. They wanted to allow imperfections and variability to capture unintended beauty in their products. This philosophy is supported by the fact that they do not hire highskilled ceramicists in their workshops. Ironically, thats why Astier de Villatte products remained so vibrant and many people were enchanted by the brand since its establishment in 1996.
Amid all the products that show off their coolness, the rather understated Astier de Villatte product ironically stands out. Instead of luring in consumers with a lot of fanfare, The brands items are designed to forge an emotional bond between the user and the product. Similar is how Astier chooses locations and decorates their shops. The Astier de Villatte shop in Saint-Honoré, Paris looks like an attic or a study of a manic collector, who collects miscellaneous objects that are strewn about here and there. Storage boxes with jewelry-shaped decorations, candle lids featuring Snoopy, and scented erasers all harmonize because they are created and displayed such that beautiful things naturally attract other beautiful things.
The most personal is the most creative, said Joonho Bong, quoting Martin Scorsese when he won the Oscar for Best Director. I think beauty follows the same logic in that the most personal is the most beautiful. You dont need a cohesive style or help from an algorithm. Whether its harmonious or discordant, beauty becomes complete inside each individual persons world.
Eunsung Park
Content & Editorial Director
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Table of contents
02 INTRO
08 EDITOR'S LETTER
12 AT THE ATELIER
The atelier where Astier de Villattes signature ceramic products are made in the 13th arrondissement of Paris
24 COLLECTIONS
Astier de Villattes lineups that have built up around furniture and ceramics
38 COMPANIONS: SETSUKO KLOSSOWSKA DE ROLA
Sculptor Setsuko Klossowska de Rola presents collaborative products made from natural materials
44 BRAND STORY
The growth story of Astier de Villatte, which has formed its unique world based on artistic inspiration from the past
56 SPIRIT
Cultural and artistic inspiration along with archiving materials that form the roots of the brand
66 INTERVIEW: IVAN PERICOLI
Astier de Villattes cofounder and designer Ivan Pericoli
74 INTERVIEW: BENOÎT ASTIER DE VILLATTE
Astier de Villattes cofounder and designer Benoît Astier de Villatte
82 CRAFTSMANSHIP
Craftsmanship at the SAIG printery of Paris and incense workshop on Awaji Island, Japan
92 MAP OF SCENT
Astier de Villattes sentimental way of naming scented candles under the theme of travel
96 PARIS MAKERS
Ateliers in Paris where beauty is crafted by hand
102 COMPANIONS: LOU DOILLON
Actress, singer-songwriter, and model Lou Doillon presents her drawing book Drawings and collaboration mugs
108 THE UNIVERSE OF ASTIER DE VILLATTE
Astier de Villatte shops on Rue Saint- Honoré and Rue de Tournon in Paris
116 ENTHUSIASTS
People who love Astier de Villattes unique ability to blur the line between everyday items and objets dart
124 COMPANIONS: JOHN DERIAN
Collaborating artist and friend of Astier de Villattes two founders John Derian shares his tastes and sensibilities
130 CONNECTED
Long-time retail partners who share a similar worldview and outlook with Astier de Villatte
140 MA VIE À PARIS
Beautiful places in Paris recommended by interviewees
144 OUTRO
02 Intro
08 Editors Letter
12IS BALI WORTH VISITING?
Stories about Bali and Balinese culture
19 SURFERS IN BALI
Three surfers talk about surfing life
24LIVING IN THE WAVES
Creator Thai Little talks about surfingcommunities in Bali
34 SURF REPORT
Balis top surfing spots and wave types
39 DIGITAL NOMAD DIARY
Digital nomads discuss their lives anddecisions to settle down in Bali
46 WORKING REMOTELY
Balis top coworking spaces teeming withdigital nomads
57 YOGIS IN BALI
People in pursuit of a balanced state ofbody and mind through yoga in Bali
62 SPIRITUAL LIFE
Spiritual cultivation and daily practices fromtwo yoga studios
68 VIEWPOINTS
Regular sojourners to Bali talk about theirexperiences in-country
72 OUTLINE
An essay reflecting an intimate understanding of Balineseculture and key concepts that encapsulate Balinese society
82 BALINESE HOUSES
Traditional houses that embody Balinesesocial values
84 BALINESE CUISINE
Iconic Indonesian dishes available in Bali
88 NEW DESIGN PRACTICE
Five creators committed to connectingtraditional beauty with modern tastes
118 CULINARY VENTURES
Ecological farms and local restaurants thatrevolutionized Balinese culinary culture
132 LIVING IN BALI
The lives and living spaces of incomersin Bali
146 OBJECTS
Objects that demonstrate Balis artisticstyle and craftsmanship
154 THE ULTIMATE GUIDE TO BALI
Hot spots in six areas rich in Balineseculture
173 OUTRO
09 EDITORS LETTER
12 MADE IN HAMBURG
Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg
24 OPINION: ZAIM KAMAL
Zaim Kamal,Creative Director of Montblanc
30 IN THE SHOWCASE
Montblanc sightings in German writing instrument stores
36 INK BAR
Secrets behind the use and maintenance of fountain pens by Montblanc experts
42 CREATORS: SERANG CHUNG,JAEHOON CHOI
A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc
48 COLLECTORS:SEYONG PARK, THOMAS PÖTZSCH
Values of Montblanc writing tools unpacked by two collectors from Korea and Germany
54 CONNECTED
Signature products from Montblancs diverse selections
64 OPINION: DAVIDE CERRATO
Davide Cerrato, Managing Director of Montblanc Internationals Watch Division
70 IN WATCHMAKER'S HOUSE
Montblanc watch factories in Villeret and Le Locle
78 CRITIC
Fountain pen and watch experts contemplate Montblanc today
82 MAKERS:STEFAN FINK,MARC NEWSON
Designer-maker and industrial designer chat about writing instrument design
88 INSTRUMENTAL
98 BRAND STORY
How one writing instrument brand became a luxury label
108 INTERVIEW
Nicolas Baretzki, CEO of Montblanc International
112 PERSONAGE
Influential historical documentswritten and signed with Montblanc pens
114 WRITTEN LEGACY
Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line
118 DEVOTED
Support for cultural arts through Montblanc pens
122 INTERVIEW
Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation
126 DIGEST
Montblancs brand positioning and the writing instruments market
132 REFERENCES
Books and films on Montblanc and fountain pens
135 Outro
09 Editors Letter
12Rules of the Road
Etiquette for Mini drivers to follow when spotting another Mini on the road
14 Perspectives
Four creators talk about Mini design and value
18 Museum
A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections
24 Opinion
Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Minis racing genes and engineering
30 Restorer
A restoration shop shines light on how popular classic Minis are globally
36 In London
A travel agency that started with the idea of London city tours in Minis
42 With Minis
Classic Mini lovers encountered in London
46 Opinion
Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce
50 Milestones
Classic Mini milestone marker models of the past60 years
54 Buzzing
Mini owners share their thoughts on new Mini and classic models online
58 Engine Rooms
A look under the hoods of a classic Mini and a new Mini
60 Versus
Comparison and analysis of classic Mini and new Mini
70 In the Making
Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design
82 Minimizers
Mini owners from three cities talk about their lifestyles and mobility in each city
94 Signal
102 Brand Story
The story of the car born out of a socioeconomic crisis topresent a new solution for mobility
110 Interviews
Bernd Körber, Head of Min
Esther Bahne, Head of Mini Strategy and Innovation
116 Expansion
Mini explores new frontiers under the creative use of spacemotto
118 One Century
Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today
122 British Cars
British car brands with unique identities, principles, and ample charm
126 Figures
Minis history and growth in numbers
129 References
131 Outro