■ Table of contents

02 Intro

09 Editor’s Letter

12 Perspectives

Four distinct perspectives on Maison Kitsuné

16 Exploration

Maison Kitsuné boutiques in Paris, Tokyo, and Seoul

22 Opinion

Gildas Loaëc, Cofounder and Creative Director of Maison Kitsuné

26 Label

The origin of Maison Kitsuné, the ever-expanding music label Kitsuné

34 Companions

Maison Kitsuné testimonies by those who witnessed its birth

40 Workshops

Artists who have redefined the parameters of the brand’s visual identity

48 Opinion

Alice Pfeiffer, fashion journalist and sociologist

52 Modern Parisien

Contemporary Parisians who discover inspirations for their work and style in the birthplace of Maison Kitsuné

62 Club Kitsuné

The natural and flexible lifestyles of Kitsuné fans

74 Opinion

Masaya Kuroki, Cofounder and Creative Director of Maison Kitsuné

80 Campaign

The brand campaigns tell spontaneous and fluid stories

84 Looks

The balance between classic and quirky in Maison Kitsuné apparel

92 Collaborations

Collaboration networks that bolster the brand’s presence

100 Kitsuné Vibes

Daily communication and connections happening at Café Kitsuné

108 Brand Story

Maison Kitsuné’s path of expansion from music to fashion to lifestyle

114 Keywords

Key elements that comprise the brand image

116 About Preppy

Preppy style seen in social contexts of each era

120 Atelier

Paris and Tokyo offices of Maison Kitsuné

126 People

Team members of Maison Kitsuné’s offices and cafés

132 Founders’ Favorite

The two founders’ tastes that became the basis of the brand’s sensibility

134 Figures

Maison Kitsuné’s business strategies and accomplishments in numbers

136 References

137 Outro

INTRO

EDITOR’S LETTER

HASHTAGS

Cultural impacts of hashtags highlighted by the media

NEW GENERATION

The ways the digital native generation exploits Instagram

OPINION

Eva Chen, Head of Fashion Partnerships at Instagram

PEOPLE

Lifestyles of global influencers producing distinct and authentic content

CREATIONS

A typical content genres on Instagram offering new perspectives

OPINION

Ian Spalter, Head of Design at Instagram

PRODUCTS

Instagram’s various user- centric solutions quickly reflect community feedback

INVITATION

The IGTV launch event held in San Francisco

OPINION

Marcus Fairs, Editor-in-Chief of Dezeen

GROUNDBREAKERS

Unconventional uses of Instagram as a business platform beyond promotion and marketing

INSTAGRAMMABLES

Instagram’s influence on recognition of space, its practicality, and aesthetics

BRAND STORY

Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform

HEADLINES

Instagram’s recent one- year trajectory and future projection seen through major media headlines

DICTIONARY

Hashtags as keys to understanding these contemporary times

PIONEERS

Seven founders of powerful social media platforms that are leading sociocultural changes

CULTURE

Instagram’s internal teams and their approach to defending and guiding community values

INTERVIEW

Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram

FIGURES

Instagram’s steep growth and leverage seen through numbers

REFERENCES

OUTRO

■ Table of contents

02 Intro

09 Editor’s Letter

12 Impression

Kyoto seen through its scenery

18 Observers

Firsthand accounts on the beauty of Kyoto

22 Collected

Objects reminiscent of Kyoto

26 Overview

Sociocultural keywords and statistics that give a glimpse into the many sides of Kyoto

36 At Dawn

Waking up in Suiran, a Luxury Collection Hotel

42 Exploration

Walking courses in different areas that offer a taste of Kyoto

48 Coffee Culture

Kyoto’s cafés capture the ideal urban lifestyle

54 Dining Scene

Food industry experts describe the Kyoto dining culture

66 Local Tours

Traditional markets and bars encountered on local tours

72 Objects

Meaningful souvenirs picked up in Kyoto

74 Community

Kyoto’s tradition and originality found in communities that carry on family legacies

88 New Wave

New potential seen through the creators and innovators pushing local boundaries

96 Art Platform

Kyotographie celebrates Kyoto’s openness and respect for art

100 At Dusk

The Four Seasons Hotel Kyoto with a romantic nighttime garden

104 Understated

Colors found in Kyoto

112 Settlers

People from diverse origins speak about their lives in Kyoto

116 Harmonized

Global brands that embrace Kyoto’s unique sensibilities

122 Where to Go

Places to visit in Kyoto listed by different categories

128 References

Books with comprehensive accounts on Kyoto

133 Outro

■ Table of contents

02 Intro

09 Editor’s Letter

12 Moments

Guest impressions of each Hoshinoya location

16 Opinion

Kengo Kuma, Architect

20 Locations

Regional charms and characteristics of the six Hoshinoya locations

24 Inner Space

Hoshinoya’s evolution seen through its early locations

36 Manual

Hoshinoya’s succession and improvement of the Japanese ryokan

38 Activities

Exclusive experiences of regional and seasonal beauty offered at Hoshinoya

40 Opinion

Deanna Ting, Senior Hospitality Editor at Skift

44 Global Scenes

Experts speak on luxury accommodation trends in major cities worldwide and noteworthy brands

50 Experiences

Lifestyle brands that share Hoshinoya’s contemporary philosophy

60 Opinion

Rie Azuma, Architect, and Hiroki Hasegawa, Landscape Architect

64 Remaking Ryokan

How Hoshinoya Tokyo recreated traditional ryokan into a contemporary genre

72 Omotenashi

Hoshinoya’s distinct guest service philosophy derived from ryokan traditions

76 Redefining Tradition

People who are redefining Japanese tradition in their own ways

86 Signature Dining

Head chefs of three locations reveal Hoshinoya’s culinary philosophy

90 Regional Essence

Japan’s regions as reflected in Hoshinoya Tokyo’s amenities

94 Gentle Silence

102 Brand Story

History of Hoshino Resorts: From a hot spring ryokan to a Japanese resort market leader

108 Karuizawa

The spirit of Karuizawa in Nagano, the home of Hoshino Resorts

110 Brand Collection

The distinctive brands that make up the Hoshino Resorts family

118 Untold Stories

Literary figures who found quietude and inspiration in ryokan culture

120 Interview

Yoshiharu Hoshino, CEO of Hoshino Resorts

124 Figures

Ryokan and the luxury travel market seen through numbers

127 References

■ Table of contents

02 Intro

09 Editor’s Letter

12 Trays

A glimpse at Le Labo users product picks on Instagram

14 Opinion

Eddie Roschi, co-founder of Le Labo

18 Grasse

The city that inspired the brand

22 Intention

Sharp senses and heartfelt narratives connoted in Le Labo products

32 Impression

Characteristics of each fragrance via product names—base ingredient and number of notes

36 Experience

The in-store experience of hand-blending and personal labeling

40 Connected

People who share a personal connection and history with Le Labo

52 Spotted

Attractive establishments where Le Labo can be found

60 Collaborated

Collaborations with partners in various fields

66 Opinion

Fabrice Penot, co-founder of Le Labo

72 Labs

Le Labo’s workshop aesthetics reveal its identity and philosophy

84 Souls

The people who directly communicate brand philosophy and beliefs to customers

96 Imperfection

104 Brand Story

The birth and growth of Le Labo into an exclusive presence among niche perfume brands

110 Fragrance Report

Stories behind perfumery and perfumers

112 Overheard

Quotes from customers overheard in the store

114 To Williamsburg, New York

Le Labo Café and headquarters in Williamsburg, New York

118 Interview

Deborah Royer, Global General Manager and Chief Creative Officer

120 Favorites

Le Labo employees’ interests shape brand culture

122 Figure

Le Labo’s business strategy in numbers

123 References

125 Outro

■ Table of contents

02 Intro

09 Editor’s Letter

12 The Moscoteer

14 Opinion

Ted Yoo, CEO of CED International

18 Moscot in Cities

The witty vintage interiors of Moscot shops around the world

24 Keywords

Four keywords that describe Moscot

28 Guidelines

Understanding size codes and related terms

30 Lineup

Moscot’s place in the eyewear industry

36 Loyal Customers

Customers brought back again and again by a deep kinship with the brand

44 Opinion

Todd Snyder, Fashion Designer

48 Design Heritage

The contemporary reflection of authenticity in Moscot eyewear design

52 Collaborations

Diverse and extraordinary partners share Moscot’s originality

60 Personal Classics

People who make scenes with a strong sense of style and individuality derived from the classics

72 Opinion

Madeline Weeks, Fashion Director

76 Moscot in New York

The iconic New York stores that bridge families and neighbors, local and global markets

88 Moscot Music

Advocating pure art via Moscot’s creative energy

92 The Language

Moscot speaks through design

100 Brand Story

Over 100 years of proud history supporting Moscot’s expansion

106 Gallery

A chronology of Moscot as seen through photographs

110 Campaign

Advertising based on clear-cut ideas and imagination

112 Icons of Moscot

Celebrities who love Moscot

114 Optics

The lens crafters that stand behind Moscot’s credibility

116 Interview

Three generations of the Moscot family gathered for an interview

120 Figures

The Moscot culture and the eyewear industry by the numbers

123 References

125 Outro