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[택배] 매거진B (영문판) Magazine B, 매거진비



발행사 :   비미디어컴퍼니
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
정기구독가 (12개월) :  95,000 원 85,500 (10%↓)
  
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* 코로나19로 인해 월간에서 비정기적 격월간지로 발행간기가 변경되었습니다.

  


  - 간기: 격월간 (비정기적 발행)

  - 1년 5회 발행

  - 기존 정기구독자는 <더 홈>을 포함한 11권의 책을 받게 됩니다.

 

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요. 

  주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.

  (고객센터 02-6412-0125~8)









    



About the Publication

 

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

 

 

About the Issue

 

Welcome to the 86th issue of B.

 

 

In creating 80+ issues, B editors visited the headquarters of countless brands—a time that feels like a lifetime ago now. Meeting marketing representatives and touring head offices signaled the official beginning of our research on each brand. To analogize with the innerworkings of a restaurant, these initial encounters were like being welcomed into a professional kitchen. The office tour reveals so much about a brand in terms of values that are reflected in the office layout, the interior design, and the way employees utilize spaces, not to mention the location. The purpose of an office tour is not to scrutinize the interior design or the geographic location, but rather to glean how the brand makes decisions based on what they do or don’t choose to incorporate into their ideal office space.

 

One of the most interesting that springs to mind is the Monocle office. When B covered the Monocle magazine brand five years ago, the company was located in an old brick building in the Saint Marylebone borough of London, England. Wooden desks and chairs, big windows drawing in abundant sunlight, and a tidy garden outside the window were impressive enough, but the greatest symbol of the Monocle universe’s spirit was the way the furniture was arranged in the lobby and the reception area, which determine the tone for every building. Among the various pieces was the notable Haller system created by USM, the brand we are focusing on in this issue.

 

The USM Haller system is immediately identifiable, and it does not require knowledge of design history or a keen eye for aesthetics to recognize its value. While USM’s core asset is the concept of modularity to allow for infinite expansion, its most brilliant accomplishment would be the fact that the furniture retains its distinct design identity and balance no matter how far its products expand from shelves to catering trolleys, catering trolleys to wardrobes, and wardrobes to desks. USM naturally blends with any architectural style regardless of the size or mood of a given space—a quality that makes USM transcend its functionality as mere furniture to that of a perfect organic system. Indeed, this attribute even raises the question of whether the brand will ever be able to create something that tops the Haller system.

 

But USM remains unflustered by this question. Emphasizing that old modules purchased a decade ago are still compatible with current releases, the brand focuses on tweaking the already excellent line rather than reinventing the wheel. USM touts its modular system as synonymous with sustainability, and over the past 50 years, their products have proven that sustainability is a sincere brand value. USM Product Development Director Thomas Dienes once articulated the brand’s stance during an interview: “Sometimes it’s good to focus on what you are good at.” In a society addicted to instant success, USM’s attitude is a breath of fresh air.

 

Eunsung Park

 

Content & Editorial Director

 




정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행횟수 (연)

  격월간 (연5회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 85,500원, 정가: 95,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  

    




정간물명

  매거진B (영문판) Magazine B, 매거진비

발행일

  

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02-6412-0125 / nice@nicebook.kr)

유의사항


  

* 코로나19로 인해 월간에서 비정기적 격월간지로 발행간기가 변경되었습니다.

  


  - 간기: 격월간 (비정기적 발행)

  - 1년 5회 발행

  - 기존 정기구독자는 <더 홈>을 포함한 11권의 책을 받게 됩니다.

 

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요. 

  주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.

  (고객센터 02-6412-0125~8)






    









 

02 INTRO

 

08 EDITOR'S LETTER

12 RETAIL

Modular furniture that opened up new horizons

 

22 OPINION: TYLER BRÛLÉ

The Monocle editor-in-chief maintains close ties with USM

 

28 IN OFFICES

The USM modular system makes a big splash in workplaces

 

38 IN PUBLIC PLACES

USM’s timeless design blends seamlessly into public spaces like schools, libraries, and museums

 

48 OPINION: LAURENT CROCHET

Head of USM France strives to deliver the brand’s values to the public

 

54 IN MÜNSINGEN

The city where the Swiss furniture brand’s philosophy took root

 

56 FUNCTIONALISM

Introducing the first modular furniture, born in a factory that values aesthetic functionalism

 

64 HALLER SYSTEM

Key elements and accessories that comprise the Haller modular system

 

72 CUSTOMIZATION

USM’s extensibility and reconfiguration make the units highly responsive to individual needs

 

78 OPINION: RODOLPHE PARENTE

Designer Rodolphe Parente adds distinctive character to space, just like USM furniture

 

82 IN HOMES

Loyal USM customers use space as a canvas for expressing their unique lifestyles

 

110 LONGEVITY

The USM headquarters epitomizes the brand’s key values

 

116 BRAND STORY

USM’s growth story paves the way to indefinite design possibilities through simplicity

 

122 DIGEST

Data that proves the brand’s business identity and profound influence

 

124 CONFIGURATION

Customer reviews of the Haller modular system

 

126 INTERVIEW: ALEXANDER SCHAERER, THOMAS DIENES, ANDREW WITTMAYER

USM’s fourth CEO Alexander Schaerer, Product Development Director Thomas Dienes, and Sales Director Asia Pacific Andrew Wittmayer talk about the brand’s tradition and innovation

 

134 SHOWCASE

A glimpse at showrooms embodying the multiple-layered feature of modular furniture

 

138 SWISS DESIGN

USM’s functional aesthetics examined in terms of Swiss design

 

142 CASES OF MODULARITY

Characteristics of the USM modular system that present new value to the market

 

148 REFERENCES

Books, videos, and websites that explore the brand’s identity

 

151 OUTRO


 













 







 

Table of contents

 

02 INTRO

 

08 EDITOR'S LETTER

 

12 AT THE ATELIER

The atelier where Astier de Villatte’s signature ceramic products are made in the 13th arrondissement of Paris

 

24 COLLECTIONS

Astier de Villatte’s lineups that have built up around furniture and ceramics

 

38 COMPANIONS: SETSUKO KLOSSOWSKA DE ROLA

Sculptor Setsuko Klossowska de Rola presents collaborative products made from natural materials

 

44 BRAND STORY

The growth story of Astier de Villatte, which has formed its unique world based on artistic inspiration from the past

 

56 SPIRIT

Cultural and artistic inspiration along with archiving materials that form the roots of the brand

 

66 INTERVIEW: IVAN PERICOLI

Astier de Villatte’s cofounder and designer Ivan Pericoli

 

74 INTERVIEW: BENOÎT ASTIER DE VILLATTE

Astier de Villatte’s cofounder and designer Benoît Astier de Villatte

 

82 CRAFTSMANSHIP

Craftsmanship at the SAIG printery of Paris and incense workshop on Awaji Island, Japan

 

 

92 MAP OF SCENT

Astier de Villatte’s sentimental way of naming scented candles under the theme of travel

 

96 PARIS MAKERS

Ateliers in Paris where beauty is crafted by hand

 

102 COMPANIONS: LOU DOILLON

Actress, singer-songwriter, and model Lou Doillon presents her drawing book Drawings and collaboration mugs

 

108 THE UNIVERSE OF ASTIER DE VILLATTE

Astier de Villatte shops on Rue Saint- Honoré and Rue de Tournon in Paris

 

116 ENTHUSIASTS

People who love Astier de Villatte’s unique ability to blur the line between everyday items and objets d’art

 

124 COMPANIONS: JOHN DERIAN

Collaborating artist and friend of Astier de Villatte’s two founders John Derian shares his tastes and sensibilities

 

130 CONNECTED

Long-time retail partners who share a similar worldview and outlook with Astier de Villatte

 

140 MA VIE À PARIS

Beautiful places in Paris recommended by interviewees

 

144 OUTRO


 



 







 




 







 

Table of contents

 

02 Intro

 

08 Editor’s Letter

 

12IS BALI WORTH VISITING?

Stories about Bali and Balinese culture

 

19 SURFERS IN BALI

Three surfers talk about surfing life

 

24LIVING IN THE WAVES

Creator Thai Little talks about surfingcommunities in Bali

 

34 SURF REPORT

Bali’s top surfing spots and wave types

 

39 DIGITAL NOMAD DIARY

Digital nomads discuss their lives anddecisions to settle down in Bali

 

46 WORKING REMOTELY

Bali’s top coworking spaces teeming withdigital nomads

 

57 YOGIS IN BALI

People in pursuit of a balanced state ofbody and mind through yoga in Bali

62 SPIRITUAL LIFE

Spiritual cultivation and daily practices fromtwo yoga studios

68 VIEWPOINTS

Regular sojourners to Bali talk about theirexperiences in-country

 

72 OUTLINE

An essay reflecting an intimate understanding of Balineseculture and key concepts that encapsulate Balinese society

 

82 BALINESE HOUSES

Traditional houses that embody Balinesesocial values

 

84 BALINESE CUISINE

Iconic Indonesian dishes available in Bali

 

88 NEW DESIGN PRACTICE

Five creators committed to connectingtraditional beauty with modern tastes

 

118 CULINARY VENTURES

Ecological farms and local restaurants thatrevolutionized Balinese culinary culture

 

132 LIVING IN BALI

The lives and living spaces of incomersin Bali

 

146 OBJECTS

Objects that demonstrate Bali’s artisticstyle and craftsmanship

 

154 THE ULTIMATE GUIDE TO BALI

Hot spots in six areas rich in Balineseculture

 

173 OUTRO


 













 



















 







 

Table of contents

 

02 INTRO

 

09 EDITOR’S LETTER

 

12 MADE IN HAMBURG

Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg

 

24  OPINION: ZAIM KAMAL

Zaim Kamal,Creative Director of Montblanc

 

30 IN THE SHOWCASE

Montblanc sightings in German writing instrument stores

 

36 INK BAR

Secrets behind the use and maintenance of fountain pens by Montblanc experts

 

42 CREATORS: SERANG CHUNG,JAEHOON CHOI

A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc

 

48 COLLECTORS:SEYONG PARK, THOMAS PÖTZSCH

Values of Montblanc writing tools unpacked by two collectors from Korea and Germany

 

54 CONNECTED

Signature products from Montblanc’s diverse selections

 

64 OPINION: DAVIDE CERRATO

Davide Cerrato, Managing Director of Montblanc International’s Watch Division

 

70 IN WATCHMAKER'S HOUSE

Montblanc watch factories in Villeret and Le Locle

 

78 CRITIC

Fountain pen and watch experts contemplate Montblanc today

 

82 MAKERS:STEFAN FINK,MARC NEWSON

Designer-maker and industrial designer chat about writing instrument design

 

88 INSTRUMENTAL

 

98 BRAND STORY

How one writing instrument brand became a luxury label

 

108 INTERVIEW

Nicolas Baretzki, CEO of Montblanc International

 

112 PERSONAGE

Influential historical documentswritten and signed with Montblanc pens

 

114 WRITTEN LEGACY

Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line

 

118 DEVOTED

Support for cultural arts through Montblanc pens

 

122 INTERVIEW

Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation

 

126 DIGEST

Montblanc’s brand positioning and the writing instruments market

 

132 REFERENCES

Books and films on Montblanc and fountain pens

 

135 Outro


 













 





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